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What is a Checkoff?
A checkoff is an industry-supported, industry-led program of research, education and promotion designed to have industry-wide participation and funding to advance an industry and to create preference for a product. The purpose of the concrete masonry checkoff is to:
- Strengthen the position of the concrete masonry industry and products domestically.
- Maintain, develop and expand markets and uses for concrete masonry domestically.
- Promote the use of concrete masonry in construction and building.
Concrete Masonry Order
On April 15, 2020, the concrete masonry industry submitted the Research, Education, and Promotion proposed Order to the U.S. Department of Commerce. The purpose of the proposed order is the creation of a concrete masonry checkoff program. These programs have been used successfully by numerous agricultural commodities under the oversight of the United States Department of Agriculture, Agricultural Marketing Service (AMS).
Frequently Asked Questions
Federal Register Notice
Concrete Masonry Products Research, Education and Promotion Order, August 24, 2020
