The following is a cross-post from the Small Business Administration 

Saturday, November 30, 2019 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. Every year since 1963, National Small Business Week has been recognizing the critical contributions of America’s entrepreneurs and small business owners.

More than half of Americans either own or work for a small business, and small businesses create about two-thirds of new jobs in the U.S. each year.

As part of National Small Business Week, the U.S. Small Business Administration highlights the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.

Please join the SBA and organizations across the country in supporting your local small business by shopping at a small business.

Founded by American Express in 2010 and officially cosponsored by SBA since 2015, Small Business Saturday has become an important part of how many small businesses launch their busiest shopping season. According to the 2018 Small Business Saturday Consumer Insights Survey, total reported spending among U.S. consumers who said they shopped at independent retailers and restaurants on the day reached a record high of an estimated $17.8 billion. The same survey reported that more than 70% of consumers are now aware of the Small Business Saturday initiative. Based on this annual survey over the years, Small Business Saturday spending has now reached a reported estimate of $103 billion since the day began in 2010.

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2019 holiday season by driving traffic and revenue to our nation’s 30 million independent businesses with Small Business Saturday events.

How You Can Participate

For shoppers

Find participating small businesses in your area

For small business owners

Get free Small Business Saturday marketing materials - including sample posters, press releases, and social media updates.

For more information, visit the National Small Business Week page for the latest news and events.